For our Marshall campaign, we dove right into the challenge: creating buzz to move inventory and highlight new products. Rejecting flashy slogans, we crafted a campaign that resonated with genuine audio enthusiasts and the modern, stylish crowd. Our ads, stripped of the usual hype, appeared across Tel Aviv — from bus and train stations to digital platforms, offering a fresh, relatable message. It wasn't just about selling; it was about connecting Marshall's quality with real people's lifestyles, all throughout the city.