The VP of Marketing at Lubinski Group approached us with a need to elevate the group’s digital presence across its portfolio. The group operates five major automotive brands in Israel: Peugeot, Citroën, MG, Opel, and DS.Each brand carries a distinct identity, audience, and positioning, all competing in a fast-moving and highly competitive automotive landscape. The challenge was to create strong digital foundations that support marketing performance while preserving each brand’s unique character.
