CRINIERE By Talia Ovadia Brand CRO and Shopify Store Design&Strategy

Talia approached us with a clear goal: design Crinière’s Shopify store to increase sales and improve overall performance. The brand needed a stronger e-commerce strategy that would turn traffic into purchases while maintaining a premium, trustworthy look and feel.Our challenge was to rethink the store not just visually, but strategically — from structure and copy to product presentation and purchasing logic.

Crinière is a premium haircare brand founded by Talia, focused on restoring hair strength and health through science-driven formulations. Built around a high-concentration 2% purified hyaluronic acid complex, the products deliver visible moisture, strength, and shine, adapted to all hair types and the dry Israeli climate.