Recognized as a premier AI for revenue monitoring, Oolo serves both the publishing and gaming sectors. Our challenge was to create a design system that would seamlessly integrate with their brand and marketing objectives. We employed visual hierarchies, color schemes, and strategic branding to demystify their product offerings. Our mission was to take a complex product explanation and distill it into an accessible and comprehensible design system and website. The resulting brand assets have been utilized across a range of platforms, including marketing, the product itself, and the website.